Sales Letters

Compelling sales content get your customers to use that credit card!

Ever read a sales page and think ‘Wow! I need to buy this product today!’? Now that’s good sales content. However, great sales copy is where you would be saying ‘I’m so glad I bought this product today’.

The difference lies between a simple ‘desire to buy’ and the actual ‘action of purchase’. That difference could tremendously impact your revenue!

Profit generating words that work!

At PLC, we have been developing attitude-changing content that has positively impacted businesses worldwide. Our gamut of sales content extends to:

• Long or short copy sales letters
• Autoresponders
• Company profiles
• Flyers and pamphlets
• PowerPoint presentation content
• Handouts

The winning WIIFM approach

When a customer reads your sales content, they’re asking ‘What’s In It For Me?’. These five little words could affect a purchase decision. Don’t let that question go unanswered. Give your customer exactly what he’s looking for. But how?

Step into your customer’s mind

Forget his shoes… when writing sales copy you want to know everything there is to know about him. What he likes, what he doesn’t like, what is she looking for, what kind of products does he use, what features would attract him, what are his motivations, what’s her earning potential, does he have a family, where does she holiday… everything!

Once you understand your customer- that’s half the job done.

Dissect your product or service

How well do you know your product or service? You probably created it so we’re guessing you know everything about it. So let’s rephrase the question. What is that one earth-shattering benefit your product or service offers? That benefit could become your USP and your sales content is built around your Unique Selling Point.

Hook them to every word

So you know your customer and your product pretty well. But how do you get all that down on paper in the form of revenue generating sales copy? Unless you have a lot of experience in sales content development, this is a job best left to the experts.

At PLC, we specialize in creating copy that gets your customer hooked to every word.

Copy that demands action

A prospect may read your sales content but without a convincing call-to-action he’s going to walk away at the last minute without having clicked on the ‘Buy now’ tab. Our team has the skills to select appropriate action words that will prompt the reader to take the ultimate step. That’s the kind of copy you need.

We could go on but we don’t want to throw away all our secrets. Contact us today so we can discuss your sales content requirements in detail.